Monday, July 13, 2009

Five Steps To Lasting Business Success




Everyone asks these days what does it take to succeed in
business and many great articles have already been written
on this subject. I can't resist adding my own simple
formula for success. It works like a charm, guaranteed!

1. Love Your Customers
----------------------
I don't mean *like* - I mean really *love*. There is
a big difference between liking and loving, don't you
agree? We like almost everyone - but we love only special
people. Loving someone means going out of our way
to help them. And it means finding a pleasure in seeing
them succeeding.

Of course it starts with developing the ability to love
ourselves. So, it is very important to have a healthy
self-esteem - work on it. Also, one of your main goals
should be becoming a generous person who finds pleasure
in being a contributor. Become a giver!


2. Find Customers You Want To Love
-----------------------------------
Let's face it - there are some people you don't want to
see near you or your business, let alone have a loving
relationship with them! Not everyone who wants to buy
something from you is able to recognize and appreciate
the high quality of service I am talking about.

Marketing skills are important not only to find a high
NUMBER but also to find high QUALITY of buyers. Searching
for people in specific demographics, who are most likely
in need of what you have and who are financially qualified
to buy it is very important - but not enough. Define also
a profile of your *ideal* customers and make sure that
your marketing message is appealing to them.

Look for people who share your own values. They will not
abuse your generosity and they will most likely become
your loyal referral sources. They are also a pleasure to
work with :-)

Effective marketing will allow you to "skim the cream" and
leave the whiners, complainers, psychos and other difficult
people to your competition!


3. Find Out What Your Customers Want
------------------------------------
Sounds very basic - doesn't it? Yet so many business owners
miss this part entirely!

Once you have a relationship with people who are >a< pleasure
and fun to work with, engage in ongoing communication with
them to find out their needs. Very often their needs are not
very obvious - sometimes people are not even aware of what
they want or need. If you help them figure out what it is
- and especially if you help them to find it - you will
have many friends (and customers) for life!


4. Give Them What They Want
---------------------------
No, you don't need to actually *produce* everything they
want, but even if it is something you don't offer, you
can help your customers find it elsewhere. You can even
generate additional income by helping solve problems with
other people's products and services. Isn't this a great
win/win/win scenario?


BTW. If you know of someone who is starting a business on
the Internet, recommend my "Internet Success Boot
Camp". You can become my affiliate (it doesn't cost
anything) and earn substantial referral fees!
For details go to http://InternetSuccessCoach.com/af


5. Deliver Consistently Awesome Value
--------------------------------------
When people with high values get a superb quality service
or products from you, products that solve their problems
and make them happy, they LOVE to reward you handsomely
for your efforts. Honest people expect to pay their share
and they often ask for more!

Giving people consistently more than they expect compels
them also to tell others about you - and that helps you
grow your business even more!

Isn't this all simple? Simple is not the same as EASY.
You still need a full array of skills to accomplish all
this - but this is all it takes to succeed. Guaranteed!

Wanda Loskot is professional speaker and business coach for small
business owners and self-employed professionals who LOVE what they
do - but HATE selling. For a cornucopia of free business strategies,
marketing tips, teleclasses and other valuable resources visit
Wanda's Success Connection at http://loska.com

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